CRMs & Automation
Connect your CRM and automation tools to sync learner data, trigger workflows on learning events, and build unified customer profiles.
Integration Patterns
Webhook Events
Push learning events to your CRM or automation platform in real time via webhooks.
Contact Sync
Map learner profiles to CRM contacts and keep custom fields in sync.
Workflow Triggers
Trigger nurture campaigns, task creation, or scoring updates on course milestones.
Example Webhook Payload
When a learning event occurs, Thought Industries sends a JSON payload to your configured webhook endpoint.
{
"event": "course.completed",
"timestamp": "2025-03-12T14:30:00Z",
"data": {
"userId": "usr_12345",
"email": "[email protected]",
"courseId": "crs_67890",
"courseTitle": "Advanced API Design",
"completionDate": "2025-03-12T14:30:00Z",
"score": 92
}
}No-Code Example: Zapier
// Zapier Webhook Trigger → CRM Action
// 1. Set trigger: Catch Hook (Webhook)
// 2. Point Thought Industries webhook URL to your Zap
// 3. Map fields:
// event.data.email → CRM Contact Email
// event.data.courseTitle → CRM Custom Field
// event.data.completionDate → CRM Activity DateSupported Platforms
Salesforce
Sync learner progress and completions to Salesforce contacts, leads, or custom objects.
HubSpot
Push learning events to HubSpot CRM for lead scoring and lifecycle tracking.
Marketo
Trigger nurture campaigns based on course enrollment and completion events.
Zapier
Connect Thought Industries to 5,000+ apps with no-code webhook-driven automations.
Workato
Enterprise-grade automation recipes for complex multi-system learning workflows.
Microsoft Dynamics
Sync learning data with Dynamics 365 for unified customer intelligence.